Active partnerships with Europe's major discount chains — a continuous channel rather than a one-off bulk sale.
The discount segment of European retail has grown dramatically over the last 10 years. We enter this segment not just with one-off consignment sales, but with a long-term partnership model. We design campaigns planned across the year, exclusive collections and long-term contractual relationships.
We sign long-term business-partnership agreements with major discount chains in Germany, the Netherlands, Austria and the Nordic countries. Unlike one-off sales, seasonal delivery planning is in place.
For discount chains we design chain-exclusive capsule collections. Rather than chasing lower margins, we build profitability through the logic of higher volume.
Separate planning for spring-summer, autumn-winter and special occasions (Black Friday, Christmas). We work six months in advance for every season.
With our production partners in Türkiye, we make capacity reservations for high-volume orders. That way there are no last-minute price surprises.
Our operations team is ready to prepare a project-specific quote.
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